Spark
Transforming narrative to make impact
PROBLEM
Our film, Robin's Wish, was a global success, but it focused on Robin Williams' legacy, leaving many questions about Lewy Body Dementia (LBD) - the disease that took his life. This created a need for a science-driven educational film to address those questions.
SOLUTION
We partnered with Acadia Pharmaceuticals for funding and created a film that simplified Robin's story while delving into the science of LBD. The film featured exclusive graphics and interviews to illustrate the disease and its mechanisms.
Spark ignites curiosity
Spark paired the science of a rare disease with the story of a beloved entertainer, shedding light on LBD while reaching an audience that might have never heard of it.
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We Delivered
Spark became a hit in education with hundreds of thousands of views, including medical screenings for LBD patients and families. It has been the most-streamed film on Mediflix for three years, and was recognized by the Mayo Clinic for outstanding achievement in public education on LBD.
